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20+ Best Clean Cosmetic Brands for a Healthier Beauty Routine
In recent years, the beauty world has seen a transformative shift toward clean cosmetics—a movement that’s about more than just looking good. Clean beauty has become essential for people who want to know exactly what they're putting on their skin and into their bodies. With products that are free from harsh chemicals, synthetic fragrances, and questionable additives, clean cosmetics offer a way to feel beautiful without compromising on health or environmental impact. But with so many brands claiming to be “clean” or “natural,” it can be tough to know where to start. In this guide, we’ll explore some of the top clean cosmetic brands making waves in the industry, each one committed to safe, transparent, and eco-conscious beauty. Whether you’re a seasoned clean beauty lover or just curious about swapping a few products, these brands offer a fresh path to a healthier, more radiant routine.
What to look for in Clean Cosmetics?
When searching for clean cosmetics, there are a few key things to look for to ensure that you're making a truly sustainable choice.
Refillable Options:
Look for brands that offer refillable containers to save money and reduce carbon footprint.
Refillable options require less energy for manufacturing and shipping, and minimize waste in landfills.
Packaging:
Choose brands with packaging made from easily recyclable or compostable materials like metal, glass, or cardboard.
Check if the brand accepts returns of used containers for recycling or reuse.
Ingredients:
Prioritize cruelty-free, palm oil-free, and non-GMO ingredients.
Opt for brands that source ingredients ethically from suppliers committed to sustainability.
Brand's Commitment to Sustainability:
Investigate if the brand uses recycled and recyclable packaging.
Look for brands that support local communities and charities and have environmentally conscious practices.
Evaluate the brand's overall commitment to sustainability in their operations.
By considering these factors when choosing natural makeup brands, you can align your beauty routine with your values, reduce waste, and minimize your carbon footprint.
Ingredients to Avoid in Clean Cosmetics
Although the EU has taken a stringent stance by prohibiting 1,300 substances in cosmetic products, the US lags far behind, with only 11 banned ingredients, leaving a concerning array of potentially harmful substances lurking in your makeup arsenal. Among these chemicals are culprits linked to grave health risks, such as asthma, cancer, and fertility issues, presenting significant threats to personal well-being. Furthermore, their detrimental effects extend beyond human health, jeopardizing natural ecosystems and marine life as they infiltrate waterways. Thus, the responsibility falls on each individual to don their metaphorical chemistry hat, discerning what is both beneficial for personal health and mindful of the planet's well-being.
In the pursuit of a healthier and more sustainable beauty routine, understanding what ingredients to avoid in clean cosmetics is essential.
Parabens: Linked to hormone disruption.
Phthalates: Known to disrupt the endocrine system and potentially harm reproductive health.
Formaldehyde: A preservative that can cause skin irritation and respiratory issues, classified as a carcinogen.
Triclosan: Found in antibacterial products, it may contribute to antibiotic resistance and disrupt hormone function.
Synthetic Fragrances: Often contain undisclosed chemicals linked to allergies, respiratory issues, and skin irritation.
Sodium Lauryl Sulfate (SLS): Harsh detergent that can strip the skin's natural oils and cause irritation.
Talc: Associated with respiratory issues and potential contamination with asbestos fibers.
By avoiding these harmful ingredients and choosing clean cosmetics with natural, safe alternatives, you can prioritize both your health and the environment in your beauty routine.
20+ Clean Cosmetic Brands
Elate Cosmetics
Products: Face, Lip, Eye & Tools
Packaging: Bamboo
Refillable: Yes
At Elate, true beauty comes from within and should never be tarnished by the beauty industry's common tactics. Many brands push insecurities to drive sales, but Elate Cosmetics champions kindness, believing that everyone deserves to feel confident and beautiful just as they are. By embracing diversity and sustainability in every product, they aim to boost self-esteem while also making a positive impact on the planet. Their minimalistic approach to beauty challenges the norm, encouraging consumers to curate a collection of reusable and recyclable products that simplify routines and reduce waste. With an estimated 30% of global waste linked to cosmetics, Elate’s dedication to intentional, sustainable beauty proves that less truly is more.
Kjaer Weis
Products: Face, Eye & Lip
Packaging: Recycled Materials
Refillable: Yes
Indulge in the exquisite world of Kjaer Weis, where renowned makeup artist Kirsten Kjaer Weis orchestrates a captivating blend of versatility, allure, and high-performance beauty. Inspired by her Danish roots and the vibrant pulse of New York City, Kirsten has created a beauty ritual that knows no bounds. Each product in her meticulously curated collection is a masterpiece, showcasing stunning color and an unwavering commitment to sustainability. With multi-purpose formulas that seamlessly enhance your natural beauty and elegantly crafted compacts that double as works of art, Kjaer Weis invites you to elevate your beauty routine through certified organic ingredients and timeless elegance.
River Organics
Products: Face, Eye & Lip
Packaging: Compostable Paper
Refillable: No
River Organics is a standout beauty brand with a strong focus on skincare and a passion for organic, natural ingredients. This innovative brand offers a range of makeup products designed for all skin types, combining the best of beauty and science. Founded by husband-and-wife team Corinne and Fabien, River Organics reflects their diverse expertise: Corinne, an Art Historian, and Fabien, a natural product chemist, bring a unique approach influenced by their eight years of experience in France. At River Organics, sustainability and eco-friendliness are top priorities. All products are 100% vegan with fully compostable packaging, and the brand is committed to transparency, providing a full list of ingredients for each item. Plus, their plastic-free, eco-friendly shipping reinforces their commitment to a clean, responsible approach to beauty, making River Organics a trusted choice for clean cosmetics.
Westman Atelier
Products: Face, Eye & Lip
Packaging: Recyclable
Refillable: Yes
Renowned as one of the world’s most sought-after editorial makeup artists, Gucci Westman brings her transformative "second skin" philosophy to life with Westman Atelier. This luxurious cosmetics line masterfully combines high-performance pigments with enriching skincare ingredients, resulting in meticulously crafted formulations that showcase Gucci’s exceptional color expertise. The result? A curated collection designed to deliver a luminous, healthy glow that feels effortless and never overdone. As a mother, a makeup artist, and an advocate for holistic living, Gucci Westman proves that luxury, effectiveness, and clean beauty can harmonize beautifully in makeup that truly stands out.
Trestique
Products: Face, Eye & Lip
Packaging: Recyclable
Refillable: Yes
Six years ago, Jenn Kapahi and Jack Bensason set out on a mission to revolutionize the beauty industry. With their expert knowledge and commitment to quality, they launched Trestique, a high-performance makeup line featuring 2-in-1 makeup crayons with built-in application tools. But their journey didn’t stop there. With every iteration, Jenn and Jack relentlessly improved the formulas and packaging, making them cleaner and more sustainable. What truly sets Trestique apart, however, is its dedication to sustainability. Listening to their customers, who loved the makeup but hated throwing away packaging, they took bold action. Today, Trestique leads the way with 100% reusable and refillable packaging made from post-consumer recycled materials. Jenn and Jack have created a brand that not only delivers exceptional quality but also embraces sustainability at its core. Trestique is truly beauty with a conscience.
MOB Beauty
Products: Face, Eye & Lip
Packaging: Recycled Materials
Refillable: Yes
Join MOB in revolutionizing beauty with their high-performance, cruelty-free, and vegan products. With their in-house labs driving continuous innovation, they are deeply committed to sustainability. MOB offers refillable, recyclable packaging made from 50-100% post-consumer recycled materials, ensuring a minimal environmental impact. In July 2023, they took a bold step forward by launching a biodegradable packaging system, setting new standards for eco-conscious beauty brands. MOB isn’t just redefining beauty; they are leading the charge toward a greener, more sustainable future.
Ilia
Products: Face, Eye, Lip & Tools
Packaging: Recyclable
Refillable: No
At the core of their philosophy is the belief that skin should radiate natural beauty, paired with a steadfast commitment to transparency. They challenge conventional norms of clean beauty, offering a revolutionary approach with safe, potent formulas that protect and revitalize the skin. Their products seamlessly blend the lines between skincare and makeup, providing effortless, fuss-free daily essentials that instantly refresh your look with vivid washes of color. Designed for simplicity and on-the-go application, their multi-use products cater to modern lifestyles. Since 2011, they’ve been at the forefront of innovation and sustainability, using recycled packaging materials and ensuring their products have a responsible end-of-life, helping to minimize environmental impact.
Ere Perez
Products: Face, Eye & Lip
Packaging: Recycled Plastic
Refillable: Yes
Step into the world of this Australian-owned company, where the mantra is "natural makeup for clean, conscious living." Here, beauty isn’t just about looking good—it’s about feeling good from the inside out. With a commitment to using only the finest ingredients, including nourishing oils, potent plant extracts, and skin-loving minerals, they’ve crafted makeup that enhances your natural beauty while also caring for your skin. Each product is carefully formulated to be both gentle and highly effective, allowing your skin to breathe freely. From versatile color palettes to an inclusive range of shades, this brand celebrates the unique beauty in everyone. Whether you’re aiming for a natural glow or a bold statement, this brand is your partner in achieving healthy skin confidence. Welcome to a world where beauty and wellness truly go hand in hand.
DAB Herb Makeup
Products: Face, Eye, Lip & Tools
Packaging: Recyclable
Refillable: Yes
Looking for a way to make a positive impact on both your skin and the environment? Look no further than Dab Herb Makeup. This eco-friendly brand offers a diverse selection of clean cosmetics that are not only good for you but also kind to the planet. With products for eyes, face, lips, and makeup tools, all made from food-grade, vegan, and cruelty-free ingredients, Dab Herb helps you enhance your natural beauty with peace of mind. Their commitment to sustainability extends to packaging, with most products available in glass or tin containers and the option to purchase refills at a discounted price. Plus, as a company built on the principle of "Nature to Nurture," Dab Herb supports fair trade and organic agriculture while shipping their plastic-free products in reused materials. Switch to Dab Herb for a beauty routine that truly does more good than harm.
Sweet Leilani
Products: Face, Eye & Lip
Packaging: Recycled Plastic & Sugarcane
Refillable: No
Imagine a skincare and cosmetics brand that not only enhances your beauty but also supports your skin’s health. Sweet LeiLani goes beyond traditional makeup, offering solutions that help conceal medical conditions, skin imperfections, and address pre and post-surgical needs. This revolutionary brand doesn’t just beautify—it becomes a trusted ally in your skincare journey. With Sweet LeiLani, you’re not just applying makeup; you’re empowering yourself with products that prioritize both aesthetics and wellness, ensuring your skin looks and feels its best every step of the way.
Willow Tree Minerals
Products: Face, Eye & Lip
Packaging: Recyclable
Refillable: Yes
At Willow Tree Minerals, they believe in the power of pure and natural ingredients. As a family-owned company, they take pride in crafting mineral makeup and body care products that are not only indulgent but also accessible. Committed to cruelty-free practices, they refuse to use any synthetic preservatives, chemicals, dyes, fragrances, parabens, bismuth, or other toxic additives. With Willow Tree Minerals, what you see is what you get. Their transparency shines through in every product, all of which are 100% natural, truly good for you, and guaranteed to deliver results. Say goodbye to hidden ingredients and embrace radiant, healthy skin with Willow Tree Minerals.
Borne Cosmetics
Products: Face, Eye & Lip
Packaging: Recyclable
Refillable: Some
Indulge in the luxurious experience of Borne Cosmetics, where beauty meets nature. Our cosmetics are expertly crafted with the finest organic ingredients, including silk, crushed pearl, and vitamin E oil derived from sunflower oil, delivering nourishing care with every application. Packed with skin-loving ingredients like jojoba oil, argan oil, and green tea, your skin will glow with health and vitality. With a commitment to purity, we never use harsh chemicals like bismuth oxychloride, boron nitride, or talc in our products. We also reject harmful fragrances and preservatives, ensuring our cosmetics are safe and gentle, even for the most sensitive skin. Treat yourself to the gift of pure, organic beauty with Borne Cosmetics.
Alima Pure
Products: Face, Eye & Lip
Packaging: Recycled Material
Refillable: Yes
Step into the world of Alima Pure, where the passion for clean beauty is brought to life by Kate O'Brian, a mother and former kindergarten teacher turned entrepreneur. With a vision that makeup should celebrate, not conceal, one’s natural beauty, Alima Pure has become a trailblazer in the cosmetics industry. As a certified B Corporation, they lead with integrity, crafting products using only the purest, clean ingredients. From its inception, Alima Pure has set the standard for transparency and quality, paving the way for a healthier, more conscious approach to beauty.
Moonrise Creek
Products: Face, Eye & Lip
Packaging: Recyclable
Refillable: No
Moonrise Creek is a family-owned brand dedicated to creating artisan goods that not only meet the highest standards of quality but are also in harmony with Mother Earth. Their shop offers a collection of botanical treasures, each handcrafted with love and care. From plant-based skincare and mineral cosmetics to aromatic essential oils, healing herbal remedies, and grooming essentials for men, they provide everything needed to embrace a more natural, wholesome lifestyle. With a strong commitment to environmental sustainability, Moonrise Creek uses low-impact, animal-friendly methods in all aspects of production. This ensures that you can feel good about both the products you choose and the positive impact you’re making on the world.
RMS Beauty
Products: Face, Eye & Lip
Packaging: Recycled Paper & Plastic
Refillable: Yes
Rose-Marie Swift, a pioneer in the clean beauty movement, founded RMS Beauty in 2009 with the goal of revolutionizing the industry. Renowned for its cult-favorite makeup and skincare, RMS offers multitasking, skin-nourishing products that are beloved by supermodels and loyal fans around the globe. With a commitment to purity and performance, RMS Beauty has become a trailblazer in the clean beauty space, setting the standard for effortless, radiant beauty.
Exa Beauty
Products: Face, Eye & Lip
Packaging: Recycled Plastic
Refillable: No
Introducing EXA Beauty, the vibrant creation from the innovative minds behind Credo Beauty. With a mission to bring bold, vivid hues to the clean beauty landscape, EXA Beauty aims to push boundaries while staying true to Credo’s unwavering commitment to clean ingredients. This exciting collaboration is set to revolutionize how we think about clean beauty, offering a stunning array of colors and cutting-edge formulations that inspire confidence and creativity—without ever compromising on purity. Welcome to a new era of clean beauty, where innovation meets integrity, thanks to the shared vision of EXA Beauty and Credo Beauty for a brighter, more beautiful future.
Izzy Zero Waste Beauty
Products: Eye
Packaging: Recyclable
Refillable: Yes
At Izzy Beauty, they are redefining beauty by blending sustainability with effectiveness. Their commitment to the planet starts with no outer packaging, using reusable mailers made from upcycled materials to reduce waste. Their medical-grade, American-made stainless steel tubes are designed to last, capable of being cleaned and refilled over 10,000 times—ensuring you can enjoy their products for years without contributing to landfill waste. With 94% less plastic than leading brands, any plastic used is reground and recycled within their facility. Additionally, all manufacturing takes place within a 400-mile radius, significantly reducing transportation carbon emissions and ensuring a smaller overall carbon footprint. This forward-thinking approach makes Izzy Beauty a standout choice for both your beauty routine and the planet.
Tower 28
Products: Face, Eye & Lip
Packaging: Recycled Plastic
Refillable:
At Tower 28, we live by the mantra #ItsOkayToBeSensitive, and we’re proud to embody it in everything we do. Our commitment goes beyond creating cosmetics—we’ve developed a line of products that are not only clean but also free from sensitizing irritants. Formulated with calming, nourishing ingredients, our products prioritize your skin's health and happiness. And the best part? We infuse each product with a little extra fun! Plus, we’re proud to be vegan and cruelty-free, because looking and feeling good shouldn’t come at the expense of our furry friends. Join us in embracing sensitivity and celebrate your skin with Tower 28.
BeautyCounter
Products: Face, Eye & Lip
Packaging: Glass & Recycled Plastic
Refillable: No
Step into the world of BeautyCounter, where clean beauty is more than just a trend—it’s a revolutionary standard. With an in-house team of dedicated scientists meticulously screening every ingredient and package, BeautyCounter ensures clinically proven results while maintaining unmatched safety in every product. Their commitment goes beyond skincare, as they advocate tirelessly for health-protective legislation to create a safer beauty industry. BeautyCounter sets the bar high, offering sustainably designed products that not only enhance your beauty but also safeguard your well-being and the planet.
As we conclude this journey into the realm of clean cosmetics, let's celebrate the power we hold as consumers to make informed choices that prioritize our health and the well-being of our planet. By embracing clean beauty, we not only nourish our skin with safer alternatives but also contribute to a larger movement towards transparency, sustainability, and ethical practices in the beauty industry. Let's continue to advocate for change, support brands that share our values, and inspire others to join us on this empowering path towards a healthier, more radiant future. Together, we can redefine beauty standards and create a world where wellness and self-care go hand in hand with integrity and responsibility.
Transitioning to Clean Cosmetics: Tips and Tricks
Making the switch to clean cosmetics can feel like a big step, but it doesn’t have to be overwhelming. Start small and gradually replace your existing products with clean alternatives. Here are a few tips to help you smoothly transition to a cleaner, healthier beauty routine:
Begin with the basics: Start by replacing your most-used products, like foundation or skincare essentials, with clean versions. This allows you to test and adjust to new formulas without overhauling your entire routine all at once.
Do your research: Take time to read labels and understand ingredient lists. Apps like EWG’s Skin Deep can help you make informed decisions about which products align with your clean beauty goals.
Find multi-purpose products: To simplify your routine, look for clean cosmetics that serve more than one purpose—like a tinted moisturizer with SPF or a lip-and-cheek tint. These versatile products reduce the number of items you need, while keeping your routine streamlined and eco-friendly.
Watch for certifications: Look for trusted certifications, such as cruelty-free, vegan, or organic, to ensure the products meet the clean standards you’re aiming for.
Embrace the journey: Remember, transitioning to clean cosmetics is a gradual process. It’s okay to take your time to find products that work best for you and your skin. The goal is progress, not perfection.
By following these simple steps, you can enjoy the benefits of clean cosmetics while making a positive impact on your health and the planet—one product at a time.
Making the switch to clean cosmetics is more than just a beauty trend—it’s a commitment to your health and the environment. By choosing clean beauty brands, you're not only caring for your skin with products free from harmful chemicals, but you're also supporting companies that prioritize sustainability and ethical practices. Whether you’re new to clean beauty or looking to expand your collection, the brands we've highlighted offer safe, effective alternatives for a glowing, healthy complexion. Remember, transitioning to clean cosmetics doesn’t have to be overwhelming—start small, read labels, and choose products that align with your values. Your skin—and the planet—will thank you!
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